Fon and OTE Start Rolling Out a Crowdsourced WiFi Network in Greece
WiFi is “liberated” through a notorious viral campaign developed by OTE
DECEMBER 4th 2014. ATHENS & MADRID.- OTE, the leading telco in Greece, in collaboration with Fon, the global WiFi network, now offers users the opportunity to “liberate” their WiFi. All OTE Double Play subscribers are now able to become Fon members for free. In exchange for sharing a portion of their own bandwidth at home, they receive free access to shared broadband connections of other OTE customers in Greece and to more than 13 million Fon Spots in other countries.
The new service called OTE My WiFi has been heavily promoted around the country. In a viral campaign developed by Ogilvy, an “anonymous” group of people sets WiFi free and declares “WiFipendenceday”. They also “invaded” OTE headquarters in Athens and the placed stickers and spray-painted around the city.
OTE My WiFi ensures customers great new benefits such as:
- Extended WiFi coverage, as the OTE My WiFi community of users already includes more than 150,000 active Fon Spots all over Greece. At the same time OTE Double Play subscribers activating the service become members of an international community, gaining WiFi internet access completely free of charge in Greece as well as worldwide. Fon already operates in many countries around the world, providing access to its users to over 13 million Fon Spots.
- Security, since each user connected to a WiFi Fon Spot has a distinct connection (as opposed to most free open WiFi networks).
- Quality connection, because connected users can enjoy unlimited Internet surfing, without overloading the network.
Fon was founded in February 2006 by serial entrepreneur Martin Varsavsky with the goal of blanketing the world with WiFi. Today the company is a global WiFi leader with 13 million hotspots in more than 200 countries. Fon has offices in Madrid, London, Tokyo and New York. Its partners include among others; BT (UK), Deutsche Telekom (Germany), MWEB (South Africa), Oi (Brazil), SoftBank (Japan) and Telstra (Australia). For more information, please visit fon.com
Hellenic Telecommunications Organization (OTE S.A.) is the largest telecommunications provider in the Greek market, and together with its subsidiaries, forms one of the leading telecom groups in Southeastern Europe. OTE is among the five largest listed companies, with respect to capitalization, in the Athens Stock Exchange. The Group offers a full range of products and services, from fixed & mobile telephony and broadband & TV services, to high-speed data communications and leased lines services. In addition, OTE Group in Greece is also involved in a range of activities, notably maritime communications, real-estate and professional training.
OTE’s vision is to offer high quality integrated services, in order to remain customers’ first choice throughout Greece and SE Europe, while acting as a responsible corporate citizen delivering value to all its stakeholders.
With the client as a point of reference, OTE affirms its commitment: “Together we are one”
For more information: www.ote.gr