Vodafone disrupts the small business market
Vodafone adds WiFi to its business solutions portfolio
Having already tackled the residential market, Vodafone put its sights on the valuable small business segment. They launched the “ONE PROFESSIONAL” package which includes WiFi.
Vodafone focused on delivering WiFi services to this segment in order to:
Include professional guest WiFi in its business portfolio
Increase market share
Stand out from the competition
The Spanish business fabric is made up of more than three million businesses, most of them small businesses. Within the enterprise mobile market Vodafone had a 30% share. However, within the fixed broadband enterprise segment it had a disappointing 8% market share. By 2014 this had reached 13% through the purchase of fixed operator Ono. Gaining market share and boosting convergence was only possible with the most attractive business offering in the market. In this case, WiFi was the icing on the cake.
Using our solution, the operator launched “Vodafone WiFi for your business”. The professional guest WiFi service allows small business owners to offer secure, quality WiFi to customers. Fully customizable, it also provides the owner with socio-demographic data of their visitors. Vodafone provides the business owner with a small router and prices the service at a specific fee on top of the One Professional package.