Proximus delivered a connectivity strategy targeting two distinct user segments. Firstly, they offered broadband customers unlimited WiFi connectivity outside of the home via a free connectivity app. They just had to share a bit of their broadband access in return. A great connectivity experience was achieved by building a dense hotspot coverage network. Proximus instantly activated the service in routers, resulting in the fastest deployment yet (300,000 hotspots deployed instantly).

Occasional users, including up to 8 million foreign visitors per year, were also granted WiFi access on a paid basis, generating additional incomes for Proximus.